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ICICI Banks on SunTec for Relationship-based Pricing

Published 16 July 2013 | By Suntec

ICICI Bank, India's largest private sector bank, offers personalised product packages to their high net-worth customers, using SunTec's TBMS-F.

ICICI took their business performance and customer satisfaction to the next level, by using SunTec's product suite to gain a thorough grasp of the expectations and behavior of each of their customer segments. TBMS-F also helped the bank devise customer-centric product packaging and pricing policies.